A Symbol of Power

It's official. One Earth Network, Inc. trademarked its logo: click here and search for “77130606” to read the details about the classes we filed and how we may use it in commerce.

Some of you may be saying “hey, that looks a lot like the Power Symbol on my mac.” You’re right; and we’re currently looking into ways we can exploit electronics manufacturers around the world. Of course, if did win a legal case, we’d gladly share the money we were awarded. We’ll keep you posted.

All joking aside, getting this logo trademarked is a big deal. We filed with the USPTO two years ago and spent countless hours going back-and-forth with our assigned attorney. The process is finally over...and with success. Now we can put the "TM" next to the logo on everything we do and begin to build our brand around the design. We also trademarked the slogan "Local Solutions for a Global Problem", and we're considering trademarking "An Index of the World's Environmental Solutions."

History
No one has been able to determine the origins of the Power Symbol, but many suspect it was derived from the binary code, 1 (meaning on) and 0 (meaning off). The Power Symbol, in all of its forms, has an interesting history.

Meaning
The concept of the One Earth logo has a different meaning. For starters, the logo is a direct visual representation of our name. Simultaneously, the "1" represents all living- and non-living things viewed individually, while the "0" represents all living- and non-living things viewed collectively. This ancient view of our world–a constant flux of individuality and collectivity–is at the heart of One Earth. It's a paradox that must be understood to achieve sustainability. Think about yourself, yet think about those around you. By doing so, we strengthen ourselves and become one–there is no greater goal.

collaboratively written by,

Steven, Founder and CEO

Thomas, Technology Leader

Nicholas, Marketing Visualization Coordinator