A Symbol of Power

It's official. One Earth Network, Inc. trademarked its logo: click here and search for “77130606” to read the details about the classes we filed and how we may use it in commerce.

Some of you may be saying “hey, that looks a lot like the Power Symbol on my mac.” You’re right; and we’re currently looking into ways we can exploit electronics manufacturers around the world. Of course, if did win a legal case, we’d gladly share the money we were awarded. We’ll keep you posted.

All joking aside, getting this logo trademarked is a big deal. We filed with the USPTO two years ago and spent countless hours going back-and-forth with our assigned attorney. The process is finally over...and with success. Now we can put the "TM" next to the logo on everything we do and begin to build our brand around the design. We also trademarked the slogan "Local Solutions for a Global Problem", and we're considering trademarking "An Index of the World's Environmental Solutions."

History
No one has been able to determine the origins of the Power Symbol, but many suspect it was derived from the binary code, 1 (meaning on) and 0 (meaning off). The Power Symbol, in all of its forms, has an interesting history.

Meaning
The concept of the One Earth logo has a different meaning. For starters, the logo is a direct visual representation of our name. Simultaneously, the "1" represents all living- and non-living things viewed individually, while the "0" represents all living- and non-living things viewed collectively. This ancient view of our world–a constant flux of individuality and collectivity–is at the heart of One Earth. It's a paradox that must be understood to achieve sustainability. Think about yourself, yet think about those around you. By doing so, we strengthen ourselves and become one–there is no greater goal.

collaboratively written by,

Steven, Founder and CEO

Thomas, Technology Leader

Nicholas, Marketing Visualization Coordinator

First of Many Posts

It's about time we created a 'progress' blog for one-earth.com...

First of all, thanks to the sixteen people who wrote articles for one-earth.com. They turned out great and we're excited about seeing them on the site when it launches.

Thomas is working extremely hard at managing the developers and ensuring that we're on target to launch by October 13. Tomorrow, we're beginning a new phase of development with a new development team, which we hope will be able to wrap up the site development on time and on budget.

Structurally, the site is complete. Check it out here; looking at the way the site is organized, you can see why we refer to it as a "craigslist for environmentalists." We have a few major features to add and few minor design tweaks and we'll be finished. One of the major features we'll be adding is the ability for users to save actions, businesses, organizations, etc., just like delicious.com allows you to save your favorite web sites. It'll be a convenient way for everyone to save and share their favorite actions, businesses, and organizations.

Last month, Nick filmed and edited an intro video for the homepage, which will help visitors understand the purpose and function of the site (in case it isn't completely obvious already). Thanks to Lila and Hired Gun for making it possible. When the site gets closer to the launch, we'll post it.

collaboratively written by,

Steven, Founder and CEO

Thomas, Technology Leader

Nicholas, Marketing Visualization Coordinator

Posting

Ok, so now that i'm going to be posting to this blog too, i expect that you all subscribe and comment on my own blog at www.alifelessmediated.com.
tell your friends.